Jan 22 2025

January 22, 2025 • Estimated Reading Time: 5 minutes

Zero Click Search

With Zero Click Search* accelerating, Inbound marketing strategies must rapidly evolve to Lifecycle marketing strategies. As the first article below states “AI isn’t an alternative to Google; it will be the new Google”. Google has a top AI pedigree with it’s DeepMind heritage so don’t worry, they will be fine. But your lead acquisition strategies will need to adapt.

BTW - speaking of Google, if you have not tried NotebookLM and DeepResearch (with Gemini Pro) I recommend you do!

Have a good week - Seth

(*Zero Click Search: when AI tools provide answers directly rather than directing users to websites)

Industry Posts

AI Shakes Up Search Landscape: What Marketers Need To Know Now

LLMs deliver neatly packaged answers. They don’t require the information seekers to scroll through a results page, click on a promising link, consume the site’s content to find the answer, and click the back arrow if they don’t find what they need.

That’s why marketers must adjust their search strategies to keep attracting online audiences to their brand and its content. Source: Content Marketing Institute

The Four Pillars of B2B Marketing Success in 2025

Four foundational pillars are critical to B2B marketing success: Content marketing, Influencer marketing, SEO, and Social media marketing. These strategies enhance credibility, engage target audiences, and increase conversions.

But, although those pillars remain the cornerstone of success, artificial intelligence (AI) is now a transformative force in how marketers implement them. Source: Marketing Profs

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. Source: HubSpot

Influence Marketing? Include your blog headlines in Cadalyst’s AEC and PD&M industry newsletters!

Align B2B Strategy, Planning, And Execution To Achieve Growth With Precision And Purpose

Few things derail sustainable growth and customer experience in B2B like misaligned planning. When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss opportunities for economies of scale. Source: Forrester Research

Why FAQs should be your go-to marketing tool

Working as a marketing consultant for the last few years, I’ve been reminded about the importance of questions — particularly the FAQ document. It’s a strategic asset, the starting point for many, if not all, projects. Let’s look at some FAQs to help you use this tool to your advantage. Source: MarTech

How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. You can apply a content monitoring process across digital platforms and content types. So, you might monitor how well your online content — i.e., blogs and landing pages — performs, for example. Source: HubSpot

For 45+ years Cadalyst has provided insights on the technologies that help design and engineering professionals be their most creative, innovative and productive.

This newsletter is hand curated from a variety of sources. If you have a favorite B2B marketing blog please let me know ([email protected]) so I can add it to our pool of content to review. Thanks!