- The Equipped Marketer
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- Dec 17 2024
Dec 17 2024
From The Publisher
Deep Breaths
It has been quite a year and I don’t know any marketer who does not deserve a break this holiday season. We will have a lot to navigate in 2025…. I wish you rest and happiness for the holidays!
Seth
Marketing Posts
 | B2B Marketing Measurement Isn’t Trusted, And It’s About To Get Worse — A Bonus PredictionThe pain that your organization feels surrounding B2B marketing measurement problems is real. Forrester’s Marketing Survey, 2024, revealed that 64% of B2B marketing leaders feel that their organization doesn’t trust measurement for decision-making. - Forrester Research |
 | Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global GrowthThe SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. - HubSpot |
 | Email Marketing Developments in 2024 and Their Ripple Effects in 2025Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to contend with a slew of developments in 2024 that will become more of a force in the year ahead. Let's look at some of those developments. - MarketingProfs |
 | New Strategies for Improving Blog PerformanceAnyone who works in marketing knows that change is a constant. If you’re not consistently updating your content strategy – especially the one fueling your blog – you will start to see diminishing returns on your efforts. - Convince & Convert |
 | 57+ Content Marketing Statistics To Help You Succeed in 2025CMI’s 2025 Career Outlook: Content and Marketing Professionals research studied employment trends, job satisfaction, salaries, use of generative AI tools, and training/professional development. - Content Marketing Institute |
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This newsletter is hand curated from a variety of sources. If you have a favorite B2B marketing blog please let me know ([email protected]) so I can add it to our pool of content to review. Thanks!